Sauce Communications is excited to be working with ChewyMoon, the provider of healthy kids’ snacks
5 months AGOIain Fenwick
ChewyMoon is a subscription snack box for kids with a clear aim: to be the first kids’ snack brand that makes it as much fun to learn about nutrition as it is to eat the snack. The alternative snacks help parents to provide all-natural, guilt-free snacks for growing kids. ChewyMoon has developed a range that covers the entire spectrum – natural and baked, sweet and savoury, exotic and close-to-home. The snack box can be customised per child’s taste and dietary preferences. Ingredients are carefully sourced from select producers and snacks are approved by kids for engagement, comprising taste, colour and shape.
ChewyMoon aims to help parents make a formative impact on the way children perceive snacking in later life. “Kids are wary of the word healthy! Taste alone isn’t enough; parents need a radically different way of getting children to eat healthy ”, says co-founder Verena Klanner, a nutritionist with a background in child nutrition. “The best marketers in the world are junk food and drinks companies, who are preying on kids with clever branding. We have taken a leaf from their approach. As parents, before we sell healthy snacks to kids, we should sell the idea of healthy. We need to understand and speak about healthy eating in a language that kids understand.”
To educate children in a fun and engaging way, the brand has created characters and a made-up world. ‘Chewymoon’ is the home of the ‘Moonas’, a bunch of crazy critters who have travelled to earth to save kids from Professor Wolfberg, the ambassador of the junk food industry. Illustrated comics, collectible cards and toys depict the fight between the good and the bad.
“The snack box is designed to capture kids’ imaginations, creating an influential impact on kids’ eating habits for later life”, says Laurence Thomas, Head of Design at ChewyMoon.
The boxes are delivered direct to homes and customers can choose from a twice-weekly, weekly, fortnightly or monthly box. Starting at £4.75 (including delivery), subscribers receive five all-natural snacks, together with a comic, collectible battle card and totem toy delivered through their letterbox. Customers can choose to receive a random selection of five snacks every week or choose from over 40 snacks that include: fruit-smoothie chips, pure fruit shapes, baked cheese, smoky coconut to name a few.
CHEWY MOON DELIVERY DETAILS:
Customers can choose for the below frequency:
- Twice-a-week (sibling pack) for £4.75 for a box of 5 snacks, and 4 bonus adult snacks sent once every four weeks
- Weekly box for £4.99 per box, and 2 bonus adult snacks sent once every four weeks
- Fortnightly box for £5.99 – a larger box with 7 snacks including two bonus adult snacks
- Monthly box for £6.99 – a larger box with 7 snacks including two bonus adult snacks
All prices include delivery.
WEBSITE AND SOCIAL MEDIA LINKS:
For more information see: www.chewymoon.com
Instagram & Twitter: @chewymoonbox
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